PsychJourney Vice President John Riolo, PhD, sees the underlying principle as one of solving problems. Physicians who can’t find time to give couples emotional support need social workers who can.
When the San Diego County psychologist isn’t counseling clients, she is helping a national clientele of therapists fine-tune their practices.Īccording to Kolt, “anything in the medical realm” tends to be an in-demand specialty, including infertility counseling, gastric bypass assessments, eating disorders, and drug and alcohol issues.
#Building client base therapy how to#
Author of more than 100 articles on practice building, Kolt wrote the 1999 book, How to Build a Thriving Fee-For-Service Practice: Integrating the Healing Side with the Business Side of Psychotherapy. Social workers who choose in-demand specialties typically get their practices up and running much faster-and more profitably-than their generalist peers, says Laurie Kolt, PhD. Even in this austere, hypercompetitive era of managed care, competent clinicians can increase their share of cash-paying clients by following time-tested principles of marketing.Ĭognizant that our panel’s collective insight could fill volumes, we asked them for the essentials.ġ. Intrigued, Social Work Today turned to a national panel of experts for answers to two questions: What does it take to succeed as an out-of-pocket therapist? And, what separates the flourishing few from the middling many? Their answers, we learned, were nearly unanimous. Look a bit closer, they advise, and you’ll notice that just 20% of therapists seem to corner 80% of the out-of-pocket market. The PR-Savvy Social Worker - 7 Smart Tips for Marketing Your Practiceīuild a robust practice with proven strategies from the most successful therapists in the field.įor every social worker who has ever cursed managed care for all its bureaucratic excesses, clinical shortfalls, and intermittent Kafkaesque psychodrama, the fruits of an out-of-pocket practice have never seemed sweeter-nor more inaccessible.Ī successful out-of-pocket practice has long been the clinician’s golden ring, but those in the know are quick to caution that all that glitters isn’t gold.
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